The Team

Deborah Cubbin

Deborah is a Sales and Marketing professional with 30 years’ experience within the global corporate industry.

In 2010 she became an independent consultant working within a variety of markets including Charity, Social Enterprise and SME’s; helping them ‘stand out’ in an increasingly crowded market. She specialises in redefining sales strategy and market repositioning, whilst advising businesses on Social Media and Content Marketing.

Nicky Lawlor

Nicky has a background in Teaching and Training, combined with 10 years’ experience in global corporate Human Resources in a FTSE 100 company with a turnover of approx. £19 billion and 500,000 employees.

Since 2008 she has specialised in designing and facilitating business simulations for global corporate organisations, aimed at developing management capability.

Nicky speaks three European languages and has an MSc in Business Leadership combined with Chartered MCIPD status.


Peter Cubbin

Peter has over 30 years’ experience in Cyber, Electronic Warfare, advanced communications and associated disciplines, spanning the military, corporate commercial and specialist commercial sectors.

In 2013 he became an independent consultant hired to work on a national Cyber capability rapid development programme and since early 2015 has been the Lead Consultant responsible for creating, developing and delivering the British Army’s Cyber, and from May 2015 Cyber Electromagnetic Activities (CEMA) warfare capability.

A former Army Officer and subsequently a Chief Operating Officer and Head of Cyber in the commercial sector, he combines practical, commercial and technical experience in problem resolution.  His specialist areas include; Cyber, Electronic Warfare, advanced communications, secure (encrypted) Information Systems and ISTAR (Intelligence, Surveillance, Target Acquisition and Reconnaissance).

Harry McLean

Harry works with many of the world’s largest companies and organisations at the highest level, helping them to implement value-based strategies. He is the founder of the UK-based training company Creating Value Ltd. and has developed and delivered programmes for leading organisations globally.  These programmes focus on financial and business acumen and are delivered by means of hands-on board based simulations which bring to life a powerful approach to business and finance that teach as well as promote creative and evolving modes of behaviour.

Formerly a Reserve British Army officer, Harry spent several years in banking before forming his training company 20 years ago.

Creating Value

Michael Lee

Michael is a Systems Engineering Consultant who specialises in the design and implementation of innovative technical wargames for the Defence sector. He has presented his game development work at the Niteworks Technical Symposium and the Connections UK Conference at King’s College London.

A former Army Officer and Project Manager in the Oil and Gas sector, Michael is a Chartered Mechanical Engineer with a master’s Degree from the University of Cambridge.

Michael has gained the reputation for enabling the delivery of evidence-based value judgements, observations and insights.